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Hometown OC

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Direct Mail Marketing Services

Direct mail gets you results. It provides a way to reach customers that can be just as effective, if not more so, than most other forms of marketing.If you have the right piece and find the right direct mail vendor, you’re in a position to see some great return on your investment.

According to the Direct Marketing Association (DMA), 79% of consumers will act on direct mail immediately. With numbers like that, there’s no reason why small businesses wouldn’t want to spend their advertising dollars on this form of marketing. With direct mail, you have two options: You can go solo, or do a shared mailing. Solo or individual mailers allow you to precisely target who gets your ad. You design your mail piece, pick your mailing routes, and then send the ad directly to your customers. Solo mailers get the best results, however, they are expensive. Mail campaigns using solo mailers cost as much as $0.50 to $2.00 per piece.

Share mailers are more economical for most small businesses. There are two types of shared mail: envelopes (such as Val Pak or Money Mailer) or magazines (Hometown OC). Businesses “share” the cost with other businesses to produce and send out each others ads. This greatly reduces the cost and allows for larger mailing campaigns. Instead of 50 cent per household, the merchants pay as low as 1 cent per mailer. 

The effectiveness of shared mailers depends on saturation and reputation of the advertising company you use. For saturation, look for a company that is focused on residents near your  business. An ad that is sparsely delivered to a large area will be less effective than a mailer that is concentrated on a small area near your business. 

Make sure to also look for a company that is established and reputable. More established companies,  such as Hometown OC magazine, deliver better results than newer companies. They have a large following with reliable readership. 

For business owners, advertising with a reputable company ensures their ad will be done correctly and mailed on time. It’s a competitive business and you have options when it comes to advertising.  Do your research. 

The best direct mail company in Orange County is Hometown OC.